Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as “natural", “organic", or “earned" results.

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Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. Digital marketing skills can be learned with patience, hard work, and determination. You can train yourself to acquire the unique skills needed to launch effective digital marketing campaigns for your brand.